Perhaps one of my most high profile pieces of work, my art direction and illustration for 'The Office' came about after a meeting with Steve Merchant who had decided that the proposed artwork was 'dull and predictable'.
I took a minimal and stark approach for the branding and visual feel which helped give the hit series a strong identity.
The DVD for 'The Office' went on to be the fastest selling BBC DVD of all time. I like to think this in part was helped by it's strong visual branding.
