An art direction piece to launch MOO's new 'rounded corner square' business cards. Searching for a concept that would exaggerate the small curved corners, I thought about the Japanese zen garden, with its smooth radiating lines. After some research and experimentation, I 3D printed some moulds that could leave perfect indentations in the sand, which gave the crispness the piece needed.
Watch a little time lapse of me making one of the shots
The 3D printed moulds I used to create the perfect sand lines