Introduce yourself properly is a campaign strategy running at MOO for Q1 - Q2 2018, based around an OOH idea based on the insight that SOHO business needed to realise why introductions and great business cards are important.
We rolled out this campaign idea across all digital display and CRM as well as site assets to give coherence to the user journey for mid funnel onwards. This was not used in Q1 as an awareness idea.
My role was to create a modular, ownable visual direction that could be reused across many assets, so flexibilty was key. I laser cut and painted circles that could be used in a myriad of ways to help create design interest and dynamics within the shots.
