Popsa Q4 product launch
Popsa Q4 product shoot
Countless hours of dedication go into creating the best possible experience when launching new products. When debuting Popsa's photo tiles, calendars and glass ornaments, it was important to show how they would look in a real home.
However due to the Pandemic, we had to get creative with our execution. It was impossible for us to rent a location so we built a set ourselves in an old theatre, this allowed us lots of control and flexibility.
A mixture of video, gifs and stills were shot in the purpose built set that were rolled out across all channels.
