Our multi product page is one of the most heavily trafficked areas of the MOO site - but it looks inconsistent and has evolved this way over a long time. We needed to rethink this important brand touch point without losing effectiveness.
My solution was to create a new design strategy and art direction language based around use case, and a simple unobtrusive palette that allows the product to take centre stage. All the products are aligned along the same angle to cut down on eye fatigue and choice paralysis. Props for these browse images are only used when serving a purpose.
