MOO - Let's Get Physical Campaign
The Strategy at a glance:
The MOO brand was not well known in the USA, a clear message was needed,something simple that championed the benefit of MOO — beautifully crafted products customers can hold and touch.
“Let’s Get Physical’ gave our audience permission to care about the beauty of physical products. It was memorable, distinctive and most importantly served as a clear call to action for prospective customers.
The Media at a glance:
The media spend included TV, OOH, Digital OOH, events, social and digital media.
Outdoor media and VOD spend was targeted in metropolitan cities such as Chicago and New York.
We targeted our digital media spend so that we could reach creative professionals and small business owners.
The Design at a glance:
Working under my creative direction the in-house creative team at MOO explored a variety of design executions for ‘Lets Get Physical’.
The TVC was creatively led by myself in collaboration with Mr President, a creative production agency.
All photography assets and deliverables were concepted and created in-house.
Out Of Home
Digital
These website assets were created to continue the customer journey at a product level,
utilising the Art Direction style born from the TVC
Activation
Display
