Popsa TVC 2020
The power of in-house
As a huge advocate for in-house teams getting to do the big stuff too (no-one knows the brand like the in-house creative team) this TVC was a great opportunity for our creative team to get their hands dirty. Turned round in just six weeks from concept to air, this was a huge internal challenge due to a last minute decision to run a TV spot for Q4. Concepted, scripted and managed totally in-house, and produced and shot by Toast TV, this was a massive undertaking and a huge win for the team. See below for grabs from the internal deck showing storyboarding and positioning.
