Matt Avery | The Work

Starting at Popsa, one of the first things I noticed was the packaging experience, I feel that packaging is such an important touch point for brands selling physical products, and gift boxing is a simple and effective revenue source. So many customers are buying Popsa products as gifts that it really felt like a logical place to target

Photobook gift box

These photobook presentation boxes are cleverly designed to fit the most popular book sizes - medium and large. It’s the same size box with an insert added to the house the smaller of the two. A satin ribbon pull makes it easy to pop the book out to enjoy again and again.

Tile packaging

With our photo tile packaging, we had an entirely new set of challenges to overcome. Mainly, how we could securely deliver multiple products in one box and include hanging instructions for every country we ship to. In order to do so, we went retro. Taking inspiration from old cassette tape holders, we created a box that would uniquely slot each tile into its own compartment.

Each fold of the box was meticulously thought through too, and no space was left unused.

As you open the box with a tear strip, a friendly message is revealed. Continue opening the box and precisely illustrated instruction graphics are revealed. Each unfolded wing contains a spacer tool designed to get the placement of your photo tiles just right. A truly ergonomic triumph.

Ornament boxes

For our Christmas tree ornaments, both glass and acrylic, we designed a box that would keep each item looking pristine, year after year. The matchbox style easily slides open and holds the ornament in place with just enough room for the satin ribbon as well. This is a product that people will use every year, and then store, so it needed to be super hard wearing as well as beautiful to use.