A larger project than it first looks - the MOO brand book was the first piece of communication for all employees following MOO's 2014 rebrand. The book was to be given to all employees to explain what MOO was becoming and it's proposed tone of voice.
We needed a new style of illustration and typography to reflect this new voice, and this brand book has become the visual benchmark for MOO's style.
The art direction, typography and illustrative style have now become a major part of MOO's overall visual tone of voice.
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