This slow motion project was a lot of fun to make. Answering a brief from digital marketing for 'something cool that will engage potential customers' this upper funnel awareness video was designed for the Facebook video carousel. I used slow motion to accentuate the unique feature of each product, and hoped that using slo-mo would interest and engage, my instincts were correct, this video had the cheapest CTR of any digital advertising running at that time and continues to work it's slow motion magic.
